– Since 2016, MotoGP has been firmly connected with ServusTV, and this will not change in Austria in the coming years. The Salzburg private broadcaster has secured the exclusive broadcasting rights for the Motorcycle World Championship long-term until 2030 inclusive.
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This means the premier class of motorcycle racing remains available live and free-to-air on Austrian television as well as via digital and mobile platforms.
The new rights package includes not only MotoGP but also the junior classes Moto2 and Moto3 as well as the Red Bull MotoGP Rookies Cup. ServusTV thus continues to expand its position as the central motorsport address in Austrian free TV.
MotoGP stays with ServusTV until 2030
“MotoGP and ServusTV – that has been a successful duo for many years,” explains Matthias Brügelmann, Global Head of Content at Servus Media on the occasion of the rights extension. Thanks to it, they can “continue to present the fastest motorcycle racing series in the world to fans – live, free, and available anytime.”
At the same time, the agreement underlines ServusTV’s claim to be “the home of motorsport” in Austria. The portfolio already includes Formula 1, DTM, the WRC Rally World Championship, and the Superbike World Championship.
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At the MotoGP Sports Entertainment Group (formerly Dorna), the partnership is also seen as an important building block for the growth of the series. Media rights chief Alex Arroyo praises ServusTV as an “excellent broadcasting partner” that “produces high-quality content showing the best of our sport.”
Moreover, MotoGP is currently “in a major upswing,” making strong media partners crucial to further developing the series.
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Motorsport offering gradually expanded
The long-term extension comes as little surprise. Already in 2023, both parties had initially extended their cooperation until 2026. Even then, ServusTV pointed to strong market shares and a continuously growing motorsport community. According to information from that contract phase, MotoGP broadcasts on the channel achieved average market shares of over eleven percent.
Since ServusTV’s entry in 2016, the presentation of MotoGP in the German-speaking region has become significantly more professional. The channel invested heavily in in-house productions, extensive pre- and post-reports, as well as digital additional offers via the ServusTV On media library.
Shared TV situation in Germany
Especially in Austria, the coverage is now considered a fixed feature in the motorsport calendar. Internationally, ServusTV is also regularly named by fans as an attractive free-TV alternative. With the agreement now secured until 2030, MotoGP in Austria continues to rely on continuity.
The situation is somewhat different here in Germany. While ServusTV continues to broadcast exclusively and free-to-air in Austria, MotoGP has largely moved to pay TV since ServusTV Germany’s withdrawal at the end of 2023.
Rights holder Sky has since shown all sessions live, while selected race weekends are also available on German free TV through a cooperation between ServusTV and DF1. This applies to twelve of the total 22 race weekends in 2026.
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The development is viewed quite critically in the German fan scene. Especially the move of large parts of the coverage behind the paywall sparked discussions on social networks and forums about declining reach and the visibility of motorcycle racing. At the same time, the cooperation between DF1 and ServusTV is seen by many fans as an important compromise.
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