Ferrari: Annual production for 2027 already sold out

(Motorsport-Total.com/Motor1) – One might think that the whole controversy surrounding the Luce would deter wealthy buyers looking for a new car in Maranello. But with patience and well-filled accounts, wealthy customers continue to throw money at Ferrari. With no signs of slowing down.

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So much so that the order books for 2027 (yes, next year) are already fully booked. In other words: new orders will be fulfilled at the earliest in 2028. Meanwhile, it should be noted that Ferrari limits its annual production to around 15,000 vehicles. Scarcity as an expensive commodity.

Ferrari attributes the surge in orders to a “healthy demand in all regions,” while new models are being launched and others are being phased out. Models like the Amalfi, the 849 Testarossa, and the 296 Speciale/296 Speciale A are in the introduction phase, while the 296 GTS, the Roma Spider, and the SF90 XX/SF90 XX Spider are being discontinued. Deliveries of the flagship F80 are being ramped up, and if current spy photos are any indication, an open Aperta version is on the way.

Elsewhere, the Purosangue recently received the Handling Speciale option, while the new 12Cilindri Manuale with a simulated manual transmission and open shift gate was already sold out at its premiere. Ferrari remains silent about the Luce and only states that it represents a “milestone in our history and an addition to the product portfolio.” Its quota for 2026 is reportedly already sold out.

Although the order books are getting thicker, deliveries until June are slightly down compared to the first half of the previous year. Ferrari delivered a total of 6,802 vehicles in the first half of 2026, a decrease of 285 units. Europe, the Middle East, and Africa accounted for the lion’s share and represented almost half of all deliveries, while 70 percent were combustion engines and the remaining 30 percent hybrids.

Photo gallery: Ferrari 12Cilindri Manuale (2026): The return of the shift gate

The year 2026 is far from over, and Ferrari has more new products in the pipeline. The manufacturer had announced five premieres for this year, but so far we have only seen three: the Amalfi Spider, the Luce, and the 12Cilindri Manuale. It is not quite certain whether the HC25 counts as the fourth novelty, as it is a one-off based on the F8 Spider. What comes next could be a 296 Challenge Stradale or something similar, as corresponding prototypes are circulating around Maranello. It is unclear whether the F80 Aperta will be unveiled this year or only in 2027.

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Meanwhile, CEO Benedetto Vigna appears satisfied and reports that Ferrari now has “the most complete model range in history.” This is understandable, as with the Purosangue and the Luce, there are now two additional model lines in the stable. Traditionalists may argue that these models do not fit the brand, but economically, the Italian manufacturer is doing very well.

Ferrari customers are among the most patient in the world and are likely to have little trouble waiting until 2028 for the delivery of their new car. The company has always emphasized wanting to remain exclusive by resisting the temptation to ramp up production and flood the market with vehicles. This scarcity creates room for higher prices, which customers apparently willingly pay.

The Purosangue as an SUV has obviously not harmed the business, and early signs indicate that the Luce, despite criticism of its unconventional design and electric drive, is also contributing positively to the results.

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