(Motorsport-Total.com/Motor1) – Toyota is now offering high discounts on its electric cars and plug-in hybrids. The “Toyota E-Bonus” amounts to up to 8,100 Euros. The bonus can be used for leasing, financing, and cash payment. For leasing and financing, this reduces the monthly leasing or financing rate. The offer is valid for contracts concluded until the end of September 2026.
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The price reduction of 7,000 Euros for the Toyota C-HR+ Active is particularly highlighted by Toyota. The model is also praised for its high efficiency. This is true: with a WLTP consumption of just 13.4 kWh/100 km for the front-wheel-drive versions, the car is indeed one of the most economical compact SUVs. The result is low electricity costs and less frequent charging. The long-range version also offers an impressive 607 km WLTP range.
Discounts are available on all electric models. The offers can also be found on a corresponding Toyota website; in addition, the promotional prices are also shown in the configurator. Accordingly, the C-HR+ is available from a promotional price of 34,967 Euros. Since the list price for the Active base model has been 41,990 Euros since July, there is a slight deviation from the 7,000 Euros that Toyota mentions in the press release. Here are the base prices for all engine variants:
| Model | Price according to current price list | Discount according to press release | Promotional price according to configurator |
| Urban Cruiser FWD Active | 35,990 Euro | 6,500 Euro | 29,471 Euro |
| Urban Cruiser FWD Long Range Teamplayer | 38,990 Euro | N/A | 32,261 Euro |
| Urban Cruiser FWD Long Range Lounge | 44,990 Euro | N/A | 37,271 Euro |
| C-HR+ FWD Active | 41,990 Euro | 7,000 Euro | 34,967 Euro |
| C-HR+ FWD Long Range Teamplayer | 45,990 Euro | N/A | 38,771 Euro |
| C-HR+ AWD Lounge | 53,990 Euro | N/A | 46,211 Euro |
| bZ4X FWD Comfort | 42,990 Euro | 7,000 Euro | 35,981 Euro |
| bZ4X FWD Long Range Teamplayer | 47,990 Euro | N/A | 40,631 Euro |
| bZ4X AWD Teamplayer | 50,990 Euro | N/A | 43,421 Euro |
| bZ4X Touring FWD Teamplayer | 51,990 Euro | 7,600 Euro | 44,351 Euro |
| bZ4X Touring AWD Teamplayer | 55,000 Euro | N/A | 47,150 Euro |
In addition to the Toyota discounts, there is also the possibility of receiving government subsidies. For battery-electric models, subsidies of up to 6,000 Euros are possible. This maximum amount applies to a taxable household income of less than 45,000 Euros and two children.
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More on discounts:
VW ID. purchase premium 2026: All discounts from 2,000 to 6,000 Euros
Tesla Model Y: Base model 2,000 Euros cheaper thanks to Tesla bonus
Bottom line
Like many other brands, Toyota also offers high discounts on its electric cars. With discounts of up to 8,100 Euros, the Japanese manufacturer is in the upper range. In addition, the brand is particularly transparent and customer-friendly regarding the conditions: Firstly, the promotional prices also appear in the configurator and not just in hard-to-find lists on the internet. And secondly, they are guaranteed if the contract is concluded by the end of September. In contrast, for example, with the discount on the Tesla Model Y, one has to hope for delivery by the end of September.
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Sources: Toyota, Configurator
