Huge mistake: Chrysler said no to the anti-Ferrari sports car

Huge mistake: Chrysler said no to the anti-Ferrari sports car

(Motorsport-Total.com/Motor1) – What would have happened if Chrysler had a sports car in its lineup before the breakthrough of the Chevrolet Corvette and Ford Thunderbird that could compete with them?

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It is one of the great missed opportunities in American automotive history. Already in the early 1950s, Chrysler had an almost production-ready project: the Storm Z-250, a two-seater coupe for the Dodge brand, initiated by Fred Zeder Jr., the son of Frederick Zeder, one of the three engineers involved in founding the Chrysler Corporation. Despite promising conditions, the project was rejected and remained a one-off.

Fred Zeder Jr. aimed to develop a Gran Turismo that could compete with Ferrari and Jaguar, especially on the race tracks in the USA. For this, he used components already available within the Chrysler group and relied on a modified version of the Hemi V8 engine, originally intended for a Dodge, producing around 191 kW (260 hp).

According to estimates at the time, the Storm Z-250 could accelerate from 0 to 100 km/h in about 7.5 seconds. Brakes, steering, transmission, and numerous other components also came from Dodge and Plymouth models.

Photo gallery: Huge mistake: Chrysler said no to the anti-Ferrari sports car

Huge mistake: Chrysler said no to the anti-Ferrari sports car

The design also tells a special story. The first draft came from Chrysler designer Hank Kean, with the involvement of Virgil Exner, who at the time headed the Advanced Design department of the brand. However, for the final body, Zeder wanted to go to Italy.

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During a trip to Turin, on the recommendation of Fiat engineer Dante Giacosa (the father of the legendary 500), he turned to Carrozzeria Bertone. There, the original 2+2 concept was reworked into a two-seater and the vehicle was completed. It debuted at the Turin Motor Show in 1954 before being brought back to the USA aboard the transatlantic liner Andrea Doria.

Chrysler’s rejection and the success of the competition

After returning to the United States, the Storm Z-250 was presented to Chrysler management to consider possible series production. However, the response was negative. Officially, the project was considered too costly to achieve sufficient margins. Over the years, however, accounts have also appeared attributing the decision to internal tensions between Fred Zeder Jr. and his uncle Jim Zeder, who at the time led Chrysler’s development.

The 1954 Dodge Storm Z-250 was a Bertone design and equipped with a Hemi V8 engine

Regardless of the actual cause, the decision proved to be shortsighted. Just a few years later, the market clearly showed a strong demand for two-seater sports cars. Models such as the Chevrolet Corvette, Ford Thunderbird, Nash-Healey, and Kaiser-Darrin benefited from this.

Fred Zeder then personally used his Storm Z-250 for about 16 more years before donating the vehicle to Northwood University in Michigan. Today, this unique piece is kept at the Petersen Automotive Museum in Los Angeles, where it serves as a reminder of one of the greatest missed opportunities in the history of the American automotive industry.

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More forgotten studies:

Forgotten studies: Skoda 782 (1986)
Forgotten studies: Opel Genève (1975)

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